| MATERIALS THAT SCORE The CDC's Office on Smoking and Health has many free marketing and education materials you can use in your tobacco-free sports campaign (www.cdc.gov/tobacco). Also check out the many helpful resources available from national health and sports organizations listed in the Resources section of this book. (See pages 55 and 56.) Here are just a few of the many creative products that health departments, coaches, and schools are using to help kids say "no" to tobacco: For Kids, Parents, and Schools Smoke-Free Kids Activity Sheets Smoking and Health Coalition of Monroe County and the Finger Lakes New York State Tobacco Control Program Rochester, New York (716) 442-4260 Rochester kids get to learn a lot about tobacco before they attend any of the Smoke-Free Kids soccer, baseball, or lacrosse clinics offered in their area. (See Celebrity Athletes As Role Models, page 19.) Before the clinic, the kids are given a booklet that includes a registration form, tobacco-free pledge, and Smoke-Free Kids activity sheets. These activities teach kids about the harmful effects of cigarettes, the true messages behind tobacco ads, and the cost of a pack-a-day habit. The more activities the children opt to do, the more chances they have to win door prizes at the clinic. (See Activities from Smoke-Free Kids and Lacrosse, pages 48-51.) News from the Field The Spirit of Health, Tobacco-Free Youth Soccer Project Health Education Council Sacramento, California (916) 556-3344 This quarterly newsletter for kids features puzzles, articles, and essay contests that drive home positive messages about health, fitness, and tobacco-free sports. For instance, some of the articles give kids the inside scoop on tobacco ads and their effects on youth. Others help kids recognize the early signs of mouth cancer and offer tips and toll-free hotlines to call for help with quitting. In addition, the newsletter offers advice on good nutrition and fitness. This quarterly newsletter drives home positive messages about health, fitness, and tobacco-free sports as part of The Spirit of Health, Tobacco-Free Youth Soccer Project in California. The Tobacco-Free Sports Playbook 43 Save Your Face Office of Tobacco Control Florida Department of Health Tallahassee, Florida (850) 245-4144 This eight-pager for kids includes some scary information about smokeless tobacco, healthy advice from baseball pros, and a horrifying testimonial from a track star who dipped snuff and died at age 19. It also features a fun math quiz to help kids see how costly a year's worth of snuff would be. Chewing Tobacco Trading Cards Dental Health Foundation Twain Harte, California (209) 586-0183 Kids love trading cards, and they'll be unable to turn away from the shocking photos of men whose mouths have been eaten away by cancer and gum disease-all because they used smokeless tobacco. The cards are written in a style that will appeal to kids, and they're full of great advice on how to detect the early signs of such diseases and how to quit. (See sample cards, page 52.) These pages come from Save Your Face, a booklet for Florida kids that includes information about smokeless tobacco and healthy advice from baseball pros. This two-page spread was developed by using materials from Oral Health America's National Spit Tobacco Education Program. 44 The Tobacco-Free Sports Playbook
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