Soccer Smoking & Prevention

Athlete Recipes

Soccer Recipes

Gymnast Dominique Dawes is an Olympic gold medalist and US National Champion. Photo by Doug Pensinger/Allsport. The Tobacco-Free Sports Playbook CONTENTS

A Message from the Director of the CDC. iii

Introduction vii

Preseason Preparation xix

Policies that Kick Butt

Sacramento, California 3

Carroll County, Maryland 4

Augusta, Maine 4

St. Paul, Minnesota 5

Weston, Florida 5

Concord, New Hampshire 6

Providence, Rhode Island 6

Twain Harte, California 6

Celebrity Athletes as Role Models

New York and New Jersey 13

Wichita, Kansas 14

Minneapolis, Minnesota 14

St. Paul, Minnesota 14

Lincoln, Nebraska 15

Spokane, Washington 15

Enosburg Falls, Vermont 17

Juneau, Alaska 17

South Bend, Indiana 18

Austin, Texas 18, 19

Rochester, New York 19

Phoenix, Arizona 20

Morgantown, West Virginia 20

The Tobacco-Free Sports Playbook v Successful Sporting Events and Campaigns

Phoenix, Arizona 23

Berryville, Arkansas 24

Indianapolis, Indiana 26

Billings, Montana 26

Augusta, Maine 27

Burlington, Vermont 27

Richmond, Virginia 28

Lincoln, Nebraska 29

Milwaukee, Wisconsin 29

Lansing, Michigan 30

Dover, Delaware 30

Albuquerque, New Mexico 31

West Valley City, Utah 31

Best Offense Is a Good Evaluation

Tallahassee, Florida 35

Indianapolis, Indiana 36

Materials that Score

For Kids, Parents, and Schools 43

For Youth Coaches and Referees 46

For Health Departments and Organizations 47

Resources 55

Summary of State Activities 57

Some Facts About Kids and Tobacco 63

vi The Tobacco-Free Sports Playbook INTRODUCTION

Every day, more communities across the country are using sports to help kids say "no" to tobacco and "yes" to better health. The Tobacco-Free Sports Playbook is filled with exam­ples of successful tobacco-free policies, media campaigns, and education pro­grams that we hope will encourage you to think about the many creative and effective ways you can incorporate sports into your tobacco-free activities. . If you are with a health department, you already know that the popularity of sports makes it a natural vehicle for you to connect with kids. If you have decided to incorporate sports into your comprehensive tobacco control program, the examples in this booklet will show you the kinds of strategies that have worked well for other health departments. These strategies can help you meet local, state, and national objectives to reduce tobacco use and increase physical activity. . If you are a youth coach, you are well aware that your players look up to you. You can use your influence to teach them about the dangers of tobacco and how it affects their per­formance on the field. This guide will help you educate your players and their parents, as well as referees and other coaches, about the bene­fits of being tobacco-free. You also will learn how to adopt tobacco-free policies, promote tobacco-free mes­sages, and form partnerships with others in the community who share these goals. . If you are a school administrator,

The Tobacco-Free Sports Playbook will help you launch a health educa­ tion campaign to get more kids involved in sports and reduce tobac­ co use by students as well as faculty, staff, and parents. Learn what strategies have worked for other schools, how to market your cam­ paign, and how to work closely with community partners that share your goals. Such strategies can help you meet your own goals for promoting physical activity and for reducing tobacco use among youth. The CDC's Commitment The CDC's Office on Smoking and Health is committed to promoting sports as a healthy alternative to tobacco use among kids. We work with many partners to support sports-related media and education programs that discourage children and teens from using tobacco. Our activities have been diverse and far-reaching.