Soccer Smoking & Prevention

Athlete Recipes

Soccer Recipes

The first of its kind in Maryland, Carroll County's tobacco-free policy attracted a flurry of mostly positive national media attention. The Tobacco-Free Sports Playbook

The California Youth Soccer Association uses this tobacco-free policy to educate players and spectators about the dangers of tobacco. The Tobacco-Free Sports Playbook

The City of Newport's ordinance is featured in a community action kit developed by the Rhode Island Department of Health, American Lung Association of Rhode Island, and Rhode Island Recreation and Parks Association. The Tobacco-Free Sports Playbook

Minnesota's Tobacco-Free Youth Recreation offers this fact sheet to recreation programs across the state on how to develop "no use or possession" tobacco policies. 10 The Tobacco-Free Sports Playbook C elebrit y A thlet es As Role Models

CELEBRIT Y ATHLETES AS ROLE MODELS Here are some examples of programs featuring celebrity athletes: American Cancer Society Eastern Division (New York and New Jersey) (518) 438-7841, ext. 316 International superstar and martial arts expert Jackie Chan has joined forces with the American Cancer Society and the Taiwan John Tung Foundation to deliver some butt-kicking messages about tobacco. The advertising cam­paign was launched on July 25, 2001, when Jackie Chan participated in the "Strike Back Against Tobacco Festival" in New York City. The American Cancer Society used the high-profile event to send the message that Big Tobacco is targeting and addicting young people. The festival featured educational videos, tobacco-free youth advocacy groups, and interactive street theater. The Strike Back Against Tobacco campaign is initially focusing on the New York City market by using outdoor paid advertisements. How­ever, efforts are under way to collabo­rate with other organizations such as the Centers for Disease Control and Prevention to help spread the message as widely as possible. The American Cancer Society also is working to inte­grate these pro-health campaign mes­sages into its youth programs. Genera­tion Fit, for example, is a program that seeks to increase youth involve­ment in nutrition and physical activi­ties. The New York State College Alliance Against Tobacco is building a network of campus advocacy groups to fight the tobacco industry's influ­ence on youth and to push for tobacco control policies such as smoke-free dorms and sporting events.

The Tobacco-Free Sports Playbook 13

Kids at the Tobacco-Free Basketball Clinic, led by the Wichita State University's Shockers. Tobacco-Free Basketball, Hockey, and Soccer Clinics American Cancer Society Wichita, Kansas (316) 265-3400, ext. 116, or (800) 478-4788 Boys and girls 6-12 years old jump at the chance to learn from their local idols-players with the Wichita State University's Shockers basketball team and the Wichita Thunder hockey team. These free clinics require that at least one parent per child attend and encourage coaches to be on hand as well. Thus, the tobacco-free messages reach not only the children, but also the adults they look up to the most. Team members and sports medicine athletic trainers teach kids about sportsmanship, teamwork, nutrition, injury prevention, basketball and hock­ey techniques, and "how to be a champion by taking care of your body"-with a strong emphasis on avoiding tobacco. In addition, kids 6-14 years old can participate in the "Dribble, Pass & Shoot" soccer clinics and games. The winners get to com­pete for the Major League Soccer national title. Tom Malchow Ads American Lung Association of Minnesota Minneapolis, Minnesota (651) 268-7582 In print ads that are part of the "Secondhand smoke...does NOT build champions" campaign, Olympic gold medalist and Minnesota native Tom Malchow notes that secondhand smoke makes his asthma worse. He asks people not to smoke around their kids, our future champions. Sports Posters Minnesota Smoke-Free Kids and Soccer Minnesota Department of Health St. Paul, Minnesota (651) 281-9801 With help from its partners, the Minnesota Department of Health has signed on some of the state's highest profile athletes to be role models in the tobacco-free sports movement. The Minnesota Thunder men's soccer goalkeeper, John Swallen, is featured on a new tobacco-free poster targeting youth. Also supporting the smoke-free movement are WNBA star Kristen Folkl of the Lynx, NBA star Bobby Jackson of the Timberwolves, and Kirby Puckett of the Minnesota Twins. The Minnesota Twins paid half of the cost to have 100,000 of the Kirby Puckett posters printed, and team members gave them away during a special poster night at a Twins game. Minnesota Smoke-Free Kids and Soccer is developing special materials for Hmong- and Spanish-speaking youth players and coaches and works with other groups to promote tobacco-free messages and policies. Collaborators include the Minnesota Youth Soccer Association, Blue Cross/Blue Shield of Minnesota, and Tobacco-Free Youth Recreation. (See Policies that Kick Butt, page 3.) 14 The Tobacco-Free Sports Playbook